Welcome to the
Black Friday Parade.
The best deals of the year. Prices that don’t suck.
Plus, win top AI tools for creators + RayBan Meta Glasses.
A giveaway to AI for
Enter to win a complete creative suite: ElevenLabs for pro voiceovers, Suno to make songs in seconds (like our Black Friday anthem below), and Higgsfield for cinematic videos and images—plus Ray-Ban Meta Glasses.
100 winners also get limited-edition Black Friday 2025 Pop-Punk swag.
Five drops. New themes every day.
Catch the full lineup before prices go up.
This year, Black Friday runs from November 17 (8 am CT)–December 2, 2025 (noon CT).
Here’s the full setlist.
• Nov. 17: Drop 1: Video & Visual Studio (price bump on Nov. 24)
• Nov. 18: Drop 2: Automate Everything (price bump on Nov. 25)
• Nov. 19: Drop 3: Grow Your Audience (price bump on Nov. 26)
• Nov. 20: Drop 4: Build Without Limits (price bump on Nov. 27)
• Nov. 21: Drop 5: Create Content Smarter (price bump on Nov. 28)
• Nov. 22: Mystery Deal of the Day #1 (price bump on Nov. 23)
• Nov. 23: Sitewide 10% discount begins
• Nov. 29: Mystery Deal of the Day #2 (price bump on Nov. 30)
• Dec. 2: Black Friday ends noon CT. Extended Access starts for Plus members.
• Dec. 5: Extended Access ends noon CT. That’s a wrap!
This year’s sale works a little differently. Instead of launching all the deals at once, a new drop of deals will launch every day. Each drop features tools at their lowest price for 1 week only.
Here’s what to expect:
• New drops every day, each focused on a different business need. Five drops total!
• Prices go up one week after each deal drop launches
• Deal of the Day: We’re launching two limited deals at a very special price But hurry—in 24 hours, the price goes back up!
• Extra 10% off sitewide starting November 23 Get on our email list for alerts about new drops and the latest Deal of the Day!
1. Enter through KingSumo: You can sign up for our giveaway via KingSumo here. All you need is an email address!
2. Boost your chances: Get extra entries by sharing the giveaway on social media.
• 10 entries for posting or tweeting how you’d use the prize (we may even re-share your post!). Tag us @appsumo and use #appsumoblackfriday
• 20 entries for tagging us (@appsumo) in your Instagram Story.
This Black Friday, we’re giving three lucky winners the ultimate AI creator pack, featuring Ray-Ban Meta smart glasses and 3-year access to top AI tools.
Here’s what’s for grabs:
• Ray-Ban Meta Smart Glasses: Record, stream, and capture moments hands-free with built-in Meta AI
• ElevenLabs: Create studio-quality voiceovers and realistic character voices in seconds
• Suno: Turn your ideas into original songs in seconds—no instruments or experience required
• Higgsfield: Generate cinematic videos and images with AI
Plus, 100 additional winners will score limited-edition AppSumo Black Friday 2025 swag from our Shopify store—exclusive merch you can’t get anywhere else.No purchase necessary. Void where prohibited. See Official Rules.
Winners will be announced on December 2, 2025. Be sure to check your email to see if you’ve won!
Not at all. Just sign up using your email address, and you’re good to go.
If you’re a Plus member, we’re giving you lifetime access to TidyCal ($29 value) for free! And as always, you can use your 10% discount on all Sumo Day products. (Now’s a great time to join!)
We’ll email the prize winners on December 2, 2025. (This is a great time to make sure our emails are landing in your main inbox!)
The deadline to enter the giveaway is December 2, 2025, at 11:59am CT. You can enter the giveaway at the top of this page.
No, you can only enter once. But with our giveaway platform, KingSumo, you can receive bonus entries for specific actions like sharing the giveaway on social media and watching our music video on YouTube. The more you share, the more entries you’ll get!
