How I Grow a Copywriting Business Using AppSumo Tools (and Saved $128,538.91)
Growing a business is difficult. But it changed for me when I found AppSumo and saved over $128,000 on business and marketing tools.
Sep 15, 2021
Back in 2018, Dimi Baitanciuc and his team kept running into the same frustration: website builders were either too technical, too clunky, or too painful to use. So they asked the obvious question: Why isn’t it easier for anyone to build a great-looking website?
That question turned into Brizy, a visual website builder designed for real people, not just developers. And over time, it turned into something much bigger.
Today, Brizy is an AI-powered platform that can launch full websites (content, design, structure, the works) in minutes. It’s also one of the only website builders that works across platforms like WordPress, Cloud, and Shopify, giving users flexibility no matter how or where they build.
Whether you’re a solopreneur or scaling an agency, Brizy is like having a designer, developer, and copywriter in your pocket.
Why AppSumo made sense
Before their first AppSumo launch, Brizy was fully heads down on refining the product. They’d experimented lightly with lifetime deal models but had never leaned in. That changed once they learned what AppSumo was really about.
When we caught up with Brizy cofounder Dimi Baitanciuc, he said:
“We kept hearing from other founders how AppSumo wasn’t just about sales, but about getting in front of an active, supportive community that loves testing new tools and giving honest feedback. That was exactly what we needed at the time: real users, real traction, and a way to grow fast without chasing traditional funding or ads."
For Brizy, that mattered. Raising capital meant giving up equity and control. Running ads required significant upfront spend, with no guarantee they’d convert.
AppSumo offered a faster, lower-risk alternative: traction from real users and feedback that directly shaped the roadmap. With thousands of launches under its belt, AppSumo also offered critical access to campaign-level insights most startups can’t afford to gather on their own. From messaging and creative to audience targeting and funnel performance, Brizy could see exactly what resonated with customers—and apply those learnings to future launches without wasting time or money guessing.
The launch(es)
Brizy launched on AppSumo not once, but twice.
Their first campaign in 2019 introduced the earliest version of Brizy Cloud. It was a pretty big moment. Sumo-lings came in droves, tested the limits, and offered several pivotal ideas that ended up in the product roadmap. That early wave validated the product, shaped Brizy’s development, and gave the team the confidence to keep building. For early SaaS products looking for a better understanding of how their features play out in the real world, Sumo-lings are a goldmine.
By 2024, Brizy had evolved. The new platform featured an AI website builder capable of launching sites with copy, layout, and design in minutes. This second launch attracted a more focused, professional audience: agencies, SaaS founders, and creators looking to scale fast.
This time, they weren’t looking for just users. They were looking for collaborators.
“Both launches had their own kind of magic. In 2019, it was all about validation and finding our footing. In 2024, it was about showing how far we’d come. The AppSumo team was amazing both times—hands-on, communicative, and really supportive in helping us tell our story.”
Each time, the Brizy team expanded documentation, refined onboarding, and leaned fully into the insights Sumo-lings provided.
Coming back to AppSumo after more than five years was a strategic move for us. Brizy Cloud matured significantly since our first launch. We saw AppSumo as the perfect place to reintroduce this evolved version of Brizy.”
From AppSumo’s side, many seasoned products like Brizy return to the platform to spotlight major product improvements. It’s a chance for founders to say, you may think you know us, but look again. For Brizy, it was also an opportunity to re-engage past users, give that last nudge to those on the fence, and show off just how far the product had come.
Let’s talk results
Brizy welcomed over 12,000 new users across both campaigns. More importantly, 70–75% were active within the first 30 days, delivering a surge of immediate insights.
Beyond just a quick burst of activity, Brizy saw long-term value. A large share of their 2019 cohort is still active today, sharing ideas, joining white-label partner programs, and even converting to paid subscriptions over time.
“After our AppSumo launch, we saw a noticeable boost in site traffic and social engagement. The buzz from the campaign brought a lot of new eyes to Brizy, and we definitely felt the momentum across all our channels. Our Facebook group became a lot more active, with new members joining in and conversations picking up. We also saw solid growth across platforms like Instagram and Twitter, both in followers and overall engagement.
That early engagement was impressive: it gave us immediate feedback, revealed what users loved (and what needed work), and really helped us prioritize the product roadmap. The Sumo-ling community definitely lived up to the hype: curious, vocal, and super involved right from the start.”
Sumo-lings: the secret weapon
Sumo-lings weren’t passive. They went deep, tested everything, and asked the tough questions.
Brizy’s subscription users typically onboarded more gradually, often with specific project goals in mind. On the other hand, LTD customers from AppSumo were more experimental right after purchase, triggering a short, intense learning curve.
“LTD customers are great at edge cases. They often try to do things we haven’t thought of yet, which is amazing for product evolution—but also means more exploratory support tickets.”
The Brizy team pulled in extra hands to manage the initial spike in support needs coming from Sumo-lings. Over time, usage normalized, and Brizy found that LTD users didn’t overwhelm the system—they enriched it.
“Sumo-lings’ feedback was sharp, constructive, and it pushed us to improve Brizy in new ways.”
Yes, the AppSumo crowd is vocal. But that perfect mix of curiosity and critique accelerated Brizy’s development in ways no internal team alone could.
Advice for other founders
So what does Dimi recommend to anyone interested in listing their tool on AppSumo?
“Don’t just chase numbers—know what success actually looks like for your product. Is it feedback? Adoption? Long-term users? Let that guide everything from your pricing to your messaging.”
For Brizy, launching on AppSumo was never about a short-term revenue boost. It was about accelerating development, building a stronger community, and surfacing the kind of users who would grow with the platform.
What’s next
Brizy continues to expand its AI capabilities, with a focus on speed, flexibility, and white-label power for professionals and partners.
“This next phase is all about helping our users move quicker, look sharper, and grow smarter.”
Thinking about launching on AppSumo?
Brizy did it twice. Each time, it helped them level up. If you're ready for real feedback, real users, and sustainable growth, AppSumo might just be your next best move.
