If you’re looking to collect emails for your list, the marketer’s secret weapon is the handy-dandy lead magnet.
Lead magnets are free incentives you can offer in exchange for emails and other contact information. They can come in video, audio, or text formats.
For this post, we’re focusing on the best lead magnet ideas you can create using the design tool Canva. We’re talking eBooks, guides, and content resources that come in a downloadable PDF format.
That said, does a PDF on its own sound enticing? Not so much. Even if it’s free, no one really wants another PDF file cluttering their desktop.
Which is why your PDF lead magnet needs these 3 essential things:
An eye-catching, visually appealing front cover that instantly captures your audience’s attention
A concise and compelling title that instantly sparks your audience’s interest
An engaging subtitle focused on the benefit and desirable outcome your audience cares about
With these essentials in mind, here are 30 “fill-in-the-blank” title and content ideas for your next PDF lead magnet, along with real-world examples. Your audience will go from “meh” to “gotta have it!” – great news for your email list.
30 Lead Magnet Ideas
1. The Ultimate Guide to [Niche Topic]: Your Complete Guide to [Overcoming Problem] or [Desirable Outcome]
By now, your creative juices should be flowing for what your next irresistible PDF lead magnet could be, but we haven't covered a key element yet: the cover!
With short attention spans run amok, there's nowhere people judge a book (or a lead magnet) by its cover more than the Internet. That's why you need an eyecatching, visually-dazzling cover to wow your audience from the start and beautifully designed pages to keep them reading.
You may be thinking…
I don't have the time to create something like this!
I don't have the design skills to create something that looks amazing!
Luckily, you're in good hands...if you have the right set of templates specifically created for this purpose.
Designed for non-designers who need a little more guidance and inspiration than "Insert Title Here," The Template Tribe handles all your visual content needs with style. With over 400+ editable, customizable Canva templates, the polished look you want for your lead magnet is just seconds away.
To access these lead magnet templates, plus hundreds of other custom Canva templates for your social media, website, and course creation needs, check out our exclusive lifetime deal on AppSumo here.
Once you've got your lead magnet ideas, dive right in with gorgeous readymade templates from The Template Tribe to create your lead magnet today!
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